Getting Your First 50 Clients Locally

When you’re starting out, don’t overcomplicate marketing.

Focus on visibility + trust.

Here’s a simple plan:

• Set up your Google Business Profile

• Tell everyone you know (friends, family, contacts)

• Offer tasters at local events or markets

• Leave flyers in local businesses

• Partner with gyms, salons or wellness clinics

• Ask every happy client to recommend you

Your first 50 clients won’t come from one place — they’ll come from lots of small actions adding up.

Momentum builds quickly when people start talking about you.

Start local. Stay visible. Keep going.

Action Steps:

✅ Go hyper-local first

Focus on a tight radius:

• 5–10 minute travel zone

• Your immediate community

✅ Commit to 3 visibility actions per week

Example:

• 30 flyers dropped locally on the streets surrounding your business

• 1 local business visit

• 1 social post

✅ Start conversations, not campaigns

Talk to people:

• Gym members

• Parents at school

• Local groups

→ Early growth is often relationship-driven

Practice a few lines that tell how you help people rather than what you do. Use examples of problems you solve, impactful benefits and results. Hearing you speak with passion and share your knowledge arms them with the messaging that they can tell the world.

✅ Leverage every happy client Ask: “If you know anyone who’d benefit, feel free to pass my details on.”

✅ Offer a simple intro experience Shorter treatments or tasters reduce the barrier to entry.

Top Tip: Momentum comes from action — not overthinking.

How to Become Magnetic – Lean Into What Draws People In

There’s a certain energy that makes some people impossible to ignore. They don’t have to try too hard; they light up a room simply by being present. For therapists and practitioners running their own business, this energy isn’t just about social charm—it’s a powerful way to attract clients and opportunities. Magnetism is something you can consciously cultivate.

At its core, being magnetic isn’t about self-promotion or trying to impress. It’s about leaning into your natural energy, showing up authentically, and letting your enthusiasm, curiosity, and presence do the work for you. When you feel genuinely excited about your work and share that excitement, people notice. Potential clients are drawn to your energy, your warmth, and the way you move through your practice.

We share four ways to cultivate that magnetic energy—and use it to naturally attract the right people to your business.

Looking for more marketing support? At the Academy we run regular business focused workshops and courses to support you throughout your journey into this industry and beyond.

Grow Your Business - Marketing, Messaging & Momentum

Not quite there yet? If you are at the very beginning of your journey into this wonderful industry and want help starting a business, we offer an online course complete with all the building blocks and advice needed to set up your business in Complementary Therapies and Sport.

Build Your Business - Your Blueprint to Success