Grow Your Business - Marketing, Messaging & Momentum

Course Overview

Starting and growing a therapy business is exciting, but one of the biggest questions new therapists ask is:

"How do I actually get clients?"

This interactive in-person evening workshop is designed to help you answer exactly that. Hosted at the Cotswold Academy.

Rather than focusing on complicated marketing theory, we'll work together to identify who your ideal clients are, where they spend their time, and, most importantly, how to get your business in front of them.

Led by Chris, the academy director and therapist in the business for over 20 years, this practical session is packed with ideas, discussion and real-world examples to help you leave with a clear plan that you can put into action straight away.

Who Is This Workshop For?

Perfect for:

• Newly qualified therapists
• Students nearing qualification
• Therapists looking to build their client base
• Anyone planning to start their own complementary therapy or massage business

Whether you're just getting started or you've been qualified for a while and need some fresh inspiration, this workshop will leave you with plenty of practical ideas and renewed enthusiasm for growing your business.

We expect it to be a really enjoyable, motivating evening, full of conversation, collaboration and inspiration. You'll leave with a notebook full of ideas, a clear direction for how to begin seeking out your clients, and excitement about taking the next step in your business journey.

Looking for a step-by-step guide to setting up and building your therapy business? Check out our online course, Build Your Business - Your Blueprint To Success

Course Syllabus

Identifying Your Target Market

• Who is your ideal client?
• What problems are they looking to solve?
• Choosing a niche (or deciding whether you need one)
• Understanding who is most likely to book your treatments

Finding Your Clients

• Where your ideal clients spend their time
• Local networking opportunities
• Community groups and organisations
• Partnerships and referral opportunities
• Building relationships with other businesses
• Using social media effectively (without spending all day online)

Client Retention

• Creating an exceptional client experience
• Building trust and long-term client relationships
• Encouraging repeat bookings in a natural and professional way
• Using aftercare and follow-up to increase client loyalty
• Simple strategies to keep your diary full with returning clients

Marketing Ideas That Actually Work

• Low-cost and free marketing strategies
• Creating a simple marketing plan
• Word-of-mouth referrals
• Repeat business and client retention
• Building confidence in promoting yourself

Starting Your Business

Chris will also be happy to sign post for questions about:

• Becoming self-employed
• Registering with HMRC
• Setting up your business
• Insurance and practical considerations
• General questions about starting your therapy business

Workshop Style

This isn't a lecture!

The evening is designed to be relaxed, interactive and full of discussion. Everyone will have the opportunity to contribute ideas, ask questions and learn from each other's experiences.

By the end of the evening you'll have:

• A clearer idea of your target market
• Practical ways to reach potential clients
• New marketing ideas to try immediately
• Greater confidence in promoting your business
• An actionable plan to start attracting clients

Looking for a step-by-step guide to setting up and building your therapy business? Check out our online course, Business Foundations - Your Blueprint To Success

About Your Tutor(s)

Chris Phillips

Principal-Director-Tutor

The Academy has a proud history as a private training provider in the complementary health sector for the last twenty five years.

One of my core beliefs at The Academy concerns training standards. I believe there is a real need to further raise and develop credibility in our industry, so that more clients can benefit from high professional standards. We can contribute to this by sharing our knowledge and working experiences with each other. This is the main drive behind my weekly evening groups; Thursday Evenings.

I trained as a Massage and Sports Therapist in 2000 and have been developing my private practice from my home just outside Northleach in the Cotswolds ever since. In 2006 I completed my Certificate in Further Education Teaching (CFET1) and I have been teaching Sports and Remedial Massage ITEC Level 3 & 4 here at the Academy since. I have a background of working with young troubled people and their families in a therapeutic setting, both as key worker and as a manager and supervising and training staff.

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Course Location