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Kickstart Your Therapy Business

Course Syllabus

Business Foundations

  • What is your business why/story?
  • Your support system
  • Who is your Wellbeing super client

Having a Plan

  • Thinking like a business owner
  • The big plan
  • The first steps
  • Planning to progress
  • Habits and consistency
  • Barriers to effective business planning


  • Get clear on what your wellbeing super client needs
  • Upsells/Bundles – keeping it simple
  • Barriers to profitable services


  • What are you telling yourself?
  • Where are the mindset blocks? 
  • Plan for the worst
  • Book of awesome
  • Barriers to healthy growth mindset


  • What’s the magic number?
  • Okay, Good, Better
  • How do you make that happen
  • Setting money goals
  • Value lessons
  • Barriers to profit


  • I can help everyone mindset
  • Back to wellbeing super client
  • Pick the easiest platform first
  • Online/Offline
  • Marketing content ideas bank 
  • Words that connect
  • The power of testimonials
  • Barriers to marketing

Social Media

  • Getting started with social media
  • Social media is sociable
  • Type of content
  • Barriers to effective social media marketing


  • Resistance to selling
  • Selling is helping
  • The selling experience
  • Word of mouth
  • The follow up
  • Barriers to selling

Course Overview

This two day immersive experience is for holistic and sports therapists alike looking to give their business the kickstart it needs to go from classroom to clients. Equally for anyone working within the health and sport industry in a place where they feel their marketing needs a refresh this will enable you to hit the reset button.

Whether you are studying or just qualifying ultimately you want to turn your newfound skills and knowledge into a profitable business that works for you.

There is so much to take on board, it can all seem a little overwhelming; what you will walk away with from this weekend is a actionable plan that can work from and take action towards building your business with clear ideas and where you want to go and the steps you need to take to get there.

You can get going straight away with a head full of ideas and a heart full of enthusiasm.

This a is fun and interactive weekend that will give you a head start in establishing and sustaining your therapy business.  This course arms you with a tangible and actionable plan and to ensure momentum is not lost after your weekend with us there is a scheduled session within the month following your course via zoom.

Assessment Criteria

There is no assessment criteria for this workshop.

Entry Requirements

There are no formal entry requirements. We ask that you come with an open mind and a willingness to explore all that is possible for you and your therapy business.

Why Train with Us

Here at the Academy, we are passionate about delivering quality training in Complementary Therapies to ensure each student gains a professional qualification of the highest level. We believe the combination of expertly trained, passionate tutors,  quality assured certification, and our on-going support for students, helps grow our students into highly successful therapists.

What set's us apart from the rest...?

  • Guaranteed small group tuition (max 10 per 1 tutor) for maximum individual support
  • Passionate, experienced tutors committed to the highest standards in the industry
  • Free Thursday evening support - available throughout your training and when you are qualified
  • A fun, friendly environment to study and meet like minded people
  • All our courses are eligible to apply for an NUS Extra card, giving you savings on lots of retailers.
  • We continue to support you as you make your way into the industry as a qualified therapist, with free talks on setting up a business, Facebook groups with job opportunities and continued contact with your Tutor

About Your Tutor(s)

Sally Lorimer

After over a decade of working in adult health and social care services I decided to change my life and train as a holistic massage therapist at The Cotswold Academy in 2013. Following their amazing training and support I went on to build a successful business offering holistic time out treatments to women and specialising in providing aromatherapy treatments for vulnerable adults in care settings including those who have a learning disability, autism and dementia.

After previously teaching within care services I am absolutely thrilled to be part of the team here at the Academy. I am totally committed to supporting students to grow and develop their massage skills in an empowering environment and have the confidence to go out and treat clients as a professionally trained and supported therapist.

Find me on Facebook


I got to know Sally through the Cotswold Academy and worked with her in the first 12 months of setting up my business I wasn’t sure about how to move forward, grow my client list, market my business and my confidence was wavering. I wanted to make my massage therapist dreams a reality but I was unsure about the reality as this was a total career shift.

I leapt at the opportunity to work with Sally we evaluated everything one thing putting my concerns and challenges at the forefront and coming away with solutions, it empowered me knowing I had a better grip on everything surrounding my business and inadvertently my life.  I was able to reach my goals, sit with the feeling of accomplishment, make fabulous new goals and then go get them!!

I’m left feeling empowered to make my business my own, more confident and share my fabulous skills with my ideal clients.

Chrissy - Holistic Therapist

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