A great feature for making the most of social media is that you can add locations to your social posts. There will most likely be local groups or complementary businesses to network with also - this all helps to raise awareness and build a profile in your local area.
Practice summing up what you do in one or two lines. Imagine you had to fit your elevator pitch onto a post it. The key to this is to think about what makes you different. Your clients could go to anyone so what makes them pick you and keep coming back to you. Is it the way you make them feel? Do you offer something no one else does? Know your unique selling point and have a very clear, concise and compelling message to give to everyone you meet. Networking doesn't have to happen in formal settings so tell the world what you love to do and the passion you have for it. People buy from people so sell yourself and the knowledge you've worked so hard to gain!